Ok, so you got your technology covered, you offer great functionality and your site is even on a very usable level. Still, something seems to be missing. Whether your site is about selling products, getting visitors to enter a form or subscribing to your services: conversion rates are still very low. You are missing a very important ingredient: Persuasion.
This session will start out by giving you a theoretical/scientific understanding of how our brain works and how site visitors can be influenced. After that I will give you many tips, tricks and real-life cases that you can directly apply on your own website. In the last chapter of the presentation I will offer your a quick glance into the future of how behavioral targeting will develop in online platforms.
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